Page Load Times affect Page Rank, Bounce Rate, and Conversion

a CMS speed test comparison shows what platform is on top when is comes to page load.

Page Load Times affect Page Rank, Bounce Rate, and Conversion

Content Management System innovation often means a new add-on, plugin or module installation to fix or update an aspect of your website. Zesty is a different innovation. A website built with Zesty automatically has all the best up-to-date features, tools, and search engine best practices implemented throughout the frontend and backend.

In this post we are going to cover one small facet of best search engine practices: website load speed. Before we get into speed, let’s first cover a handful of core attributes that contribute to the speed of Zesty:

  • Akamai CDN Powered Media
  • CSS and Javascript Compression
  • On-the-fly Image Optimization
  • Phantom Files and Parsley Processing (custom compressed code compiling?)
  • High Performing Load Balanced Server Systems

Every single one of these attributes, along with a our secret sauce, scores Zesty websites 20 to 30 points higher on the Google Speed test than competing softwares. (than competing CMS software?)

A lot of platforms offer the services above, so what’s the secret sauce?

Traditionally, most internet software relies on a single server (computer) to process the whole of a website, but we see a website in different parts. Zesty talks to multiple load balanced systems to process each part of a single page load. Each system has it’s own role in loading a webpage. This makes the average time to content of a Zesty page twenty-five thousandths of second. Media is loaded from external servers, so after page resolves the media is fetched. No waiting around. We are proud to be the fastest out of the box web platform on the internet, and we have some metrics to show off.

We ran Google Speed Tests on ten featured sites from the three most popular website CMS platforms: Wordpress, Drupal, and Joomla, against 10 random Zesty websites. The results are as follows:

Google Speed Test CMS comparison

The results show Zesty towering ahead with an average 20.53 point advantage against the other CMS platforms. (download the cms speed test results).

What makes page loading time so important?

Search Engine Page Rank, User Bounce Rate, ROI, and Conversion.

“We encourage you to start looking at your site's speed … not only to improve your ranking in search engines, but also to improve everyone's experience on the Internet.” — Google’s first official blog post in 2010 on website speed effecting pagerank. It’s a known trend, do what Google says and your website will benefit greatly from it.

On the topic of bounce rate, ROI, and conversion, let’s take a look at an article called Proof that speeding up websites improves online business written by Alistair Croll & Sean Power from Watching Websites. In this article they compare metrics from the same website before and after they sped up its page loading times.

On ROI and Conversion

“16.07% increase in conversion rates and a 5.50% increase in average order value.”

On Bounce Rate

“Faster pages delivered a lower bounce rate than slower ones.”

When your site is faster, it performs better. Zesty is the fastest platform available for your website and business. Launch a site today. If you have a website that turtles around the internet, talk to the Variable Action team about converting to Zesty.